Market Profile Survey 2021

The existence of modern retail is getting stronger (especially minimarkets, growing by around 7%-11% per year), on the other hand, traditional/people markets are increasingly marginalized. In addition, there is a golden opportunity captured by the corporate sector by establishing a variety of modern retail businesses. As well as an increase in income in the middle class, it results in increased purchasing power and of course they want more convenience in shopping. Therefore, the government is trying to boost the competitiveness of the people's market through the people's market revitalization program.

 

According to Law No. 7 of 2014 concerning Trade, three things to be achieved in the people's market revitalization program are:

• Realizing a clean, healthy, safe and comfortable people's market

• Improving service, quality, and better access to public goods

• Increased turnover and able to be competitive in a sustainable manner

 

In order to realize this revitalization program, a market profile survey was carried out with the aim of:

1.      Obtain a profile picture of the people's market before and after the revitalization is carried out.

2.      Analyzing the changes that occurred in the four dimensions of the people's market revitalization.

3.      Develop a composite index that measures the benefits of the people's market revitalization.

 

With the achievement of the three objectives above, it is hoped that the survey results can be used as material for further evaluation and policy recommendations.